Corporate Social responsibility Case Study

ITC’s CSR Initiatives: The Right Way?

OR

Abstract:
ITC Limited (ITC) is one of India's foremost private sector companies having a diverse portfolio of businesses. The company has been undertaking several CSR initiatives over the years and been appreciated for them globally. The case discusses ITC’s CSR initiatives in 2006 and focuses on its approach. The company’s innovative ways and heavy investments to achieve the ‘triple bottom line’ are discussed. Was it taking the right initiatives and setting standards to follow?.

Pedagogical Objectives:

• To discuss the CSR initiatives like water positive, carbon positive and zero solid waste adopted by ITC
• To discuss the innovative actions it has taken to achieve the triple bottom line and become the world’s first corporation to achieve triple green rating.

Keywords : Corporate Social Responsibility Case Study ITC Ltd., CSR initiatives, Global Green Index, Water Positive, Carbon Positive, Zero solid waste, e-chaupal, Chaupal sagar, Rain water harvesting, Water shed management, ITC hotels, Carbon emission, Green Initiatives, Energy conservation, EHS